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Case Studies /SVM Asset Management |
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Background SVM Asset Management is a specialist manager of UK and European equity portfolios. Traditionally the firm has had predominantly institutional investors, with some international clients accessing its range of offshore and hedge funds. The firm currently manages funds in excess of £850 million. Brief Raise awareness and drive sales of all SVM's funds through coverage in national, IFA and offshore publications. Position SVM as a national, rather than Scottish company. What we did Regular flow of topical news releases and fund performance data. Publication of investment manager sector reports and market views and placement of speeches from seminars in the IFA trade press. National and trade press Roundtable discussions. Results In depth interviews in national and trade press. Commentary in a wide range of investment magazines highlighting SVM managers as experts. Managing director recognised as an investment 'guru' and regularly quoted. Regular coverage in international newspapers. |
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