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Media Relations
Broadgate's strength is its approach to
financial services,
corporate and financial, b2b, and specialist consumer
PR programmes
backed by experience, resources and in depth research ensuring its
clients achieve maximum benefit and media exposure in support of their
corporate objectives.
• Our staff of media relations experts have many
years of experience both inside and outside the media
• We specialise in providing PR support for
fund management, insurance, hedge funds and pensions companies
• Excellent journalist contacts at all levels across
national, business, trade, personal finance, online and broadcast media
• Results driven with proven track record in high
volume, high quality coverage
• Senior consultants in specialist fields
We also manage
successful specialist consumer campaigns which provide valuable
knowledge and experience for generating consumer coverage for our
financial services clients
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Corporate & financial PR
Whether its a new listing, merger or acquisition,
or an established quoted company, Broadgate works with clients to
ensure that a company's corporate communication is handled
professionally to improve a company's relationship with its main target
audiences be they, shareholders,
analysts, customers or the media.
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Crisis Management
From time to time there may be issues about which
you are unwilling to
comment, or where there are possible negative connotations. We're
highly experienced in news management, responding to media interest and
ensuring the most favourable coverage of a client's position. Recent
examples of which include acting for a split-cap market participant and
acting on behalf of the independent trustees of a distressed final
salary pension scheme.
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Media Training
Teaching clients how to handle themselves in front
of the media and ensure clear delivery of messages is a vital part of
our media relations work.
• Interview techniques
• Getting key messages across in a limited amount of
time
• Ability to deal with different forms of media
• Dealing with difficult questions
• Contact building
• Understanding what makes a story
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Website, Newsletter and Brochure Production
The design and production of stylish and
informative websites, corporate newsletters and brochures that present
the company in the best possible light some of our skills.
• Research
• Copywriting to suit the medium
• Photographic management
• Supervision of design and print
• Managing distribution database
• Annual reports
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Corporate Event Management
Many of our clients have asked to use our creative
management skills to organise corporate entertainment events for their
clients, media and staff. Events have ranged from a dinner at the
Guildhall in the City of London for 600 people to table football
evenings for 30.
• Sourcing appropriate venues and entertainment
• Organising caterers
• Audiovisual
• Floral decorations
• Seating plans
• Music and entertainment
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