 |
|
|
 |
 |
|
 |
|
|
|
|||||||||||||||||
|
|||||||||||||||||
| Case Studies / Budget Van Insurance | |||||||||||||||||
 |
|||||||||||||||||
Background Budget Van Insurance is part of the Budget Group of Companies, which was established in 1992, and has grown to be the one of the UK's largest personal lines intermediaries, through a combination of organic growth and a series of major strategic acquisitions. It has over one million customers. Brief To create brand awareness of Budget Van Insurance and to associate the brand with van drivers. What we did Devised research to discover if women had positive or negative reactions to being wolf whistled. It was discovered that 80% of women had experienced it and 50% were flattered. The services of a psychologist were secured to interpret the findings. Results A total of 32 pieces of broadcast coverage were secured including Sky News and BBC Radio Five Live. Additionally two pieces of national TV, the Richard and Judy show and Today with Des and Mel covered the story. |
|||||||||||||||||
|
|||||||||||||||||
 |
|||||||||||||||||
 |
|||||||||||||||||
    |
|||||||||||||||||