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| Case Studies / The Bank of New York Mellon | |||||||||||||||||
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Background The Bank of New York, founded in 1784, is the United States' oldest bank. The Company provides a wide range of security servicing solutions to financial institutions and central banks worldwide and has nearly $9 trillion of assets in global custody. Brief As part of our role as the retained PR consultancy, supporting the Bank's head of corporate communications in Europe, we have undertaken a series of research projects to highlight important issues in the fund management arena. What we did Conducted and published the results of market research report among 100 top asset management, financial adviser and insurance companies to discover why trust in financial services providers has fallen in recent years. Placed the resulting news story as an exclusive to the Financial Times and followed up with extensive media relations activity. Results Extensive widespread coverage. High profile exclusive story in the Financial Times, and over twenty positive articles in the national, intermediary and pensions trade press reporting on the BNY market research report. |
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