 |
|
|
 |
 |
|
 |
|
|
|
|||||||||||||||||
|
|||||||||||||||||
| Case Studies / Baillie Gifford & Co | |||||||||||||||||
 |
|||||||||||||||||
Background Baillie Gifford & Co is one of the UK's leading independent investment management firms. It was founded in 1908 and is based in Edinburgh, Scotland where it manages or advises on £55bn ($110bn) of assets for clients across investment and unit trusts, OEICs and institutional mandates. Brief Generate increased coverage in IFA and national press personal finance pages. Use media relations to drive sales of Baillie Gifford's OEIC and investment trust products. What we did Regular flow of news releases, fund performance data and market commentary positioning Baillie Gifford as a market leader. National press roundtable discussions. competitions in IFA trade publications as well as a children's essay competition with a national newspaper. Results Average of 60 press articles per month in national and IFA trade press. PR brief extended to cover institutional and corporate media relations. |
|||||||||||||||||
|
|||||||||||||||||
 |
|||||||||||||||||
 |
|||||||||||||||||
    |
|||||||||||||||||